Many of us have been to a website that may have had a reasonable design only to return later on to find they’ve implemented a change and wondered: what were they thinking?
Sometimes that redesign might be purely visual, other times functional, then there’s the choice to introduce paid content within the page without really understanding its impact upon your content.
The latter is the case for Australia’s 9 News website which took to include so many ads on the page, but didn’t bother to check their impact on user’s ability to read their content. Try reading an article on any mobile browser, whether Safari, Google Chrome or another, content jumps all over the place as ads on the page are constantly swapping in/out and their sizes aren’t static, so that line you were just reading might suddenly be elsewhere on the screen, regularly, a terrible user experience. I honestly wonder if they did much, if any, testing before pushing the change to their site live.
Might be time to trash 🗑 this site’s bookmark I think.