App Clips: First exposure

Surfing Twitter this morning I saw a tweet from Mac Rumours about a game Phoenix 2 that was leveraging iOS 14’s new App Clips feature to give users a preview of their game. I’ve been curious to see how App Clips worked so headed over to the Phoenix 2 website to experience first-hand.

Upon visiting the site the clip appeared at the bottom of the screen offering to allow me to play their game. What really impressed me was just how quickly the clip loads and you get going. This is such a great way to get a taste of an application or game and decide whether you want to go any further.

What i I didn’t expect was the Clips remain on your phone with a broken border drawn around them. Unlike traditional apps, you can’t remove these by holding down your finger and tapping the cross, instead you go to Settings > App Clips and remove those you’re wanting to delete here. I think that experience isn’t expected behaviour frankly, it should be the same as for a normal app.

It’s a great concept and I look forward to seeing where developers take it.

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